Book 1 · Chapter 4 · The opening pages
AI Drafting: Reply in Seconds, Sound Like Yourself
Here is a composite: an HVAC owner, call him Marcus, with 8 staff. The numbers are an example, not a case study. Every evening he sits down with about 15 customer emails. Quotes, scheduling, "why is my unit making that noise." Each one takes him around 6 minutes. That is 90 minutes a night, after a full day on the road and on the phone.
He tries AI drafting. A customer named Dan asks if someone can look at a furnace that keeps shutting off. The AI replies: "We are delighted to assist you with your heating needs and look forward to providing exceptional service." Marcus has never said "delighted" in his life. He deletes it, writes the email himself, and decides AI is not for him.
Then a buddy asks him one question: "What did you tell it about how you write?"
Nothing.
So Marcus pastes in 15 of his own sent emails and asks the AI to describe his style. It returns a short guide: first names, short sentences, answer first, give a price range, end with a next step. He saves it. Same email from Dan, new draft:
"Hi Dan, yes, we can look at it Thursday morning. Most repairs like this run $150 to $250. Reply here and I will lock in the time."
Marcus changes one word and sends it. Replies drop to about 1.5 minutes each. His evening email block shrinks from 90 minutes to about 22.5 minutes.
The chapter continues with the numbers, a 7-step setup, 3 copy-paste prompts, mistakes to avoid, a 15-minute quick win and a checklist.
